Our stance

We train with rewards only. We reward what we want to see more of, and we shape everyday life so that unwanted behaviour doesn’t pay off in the first place. We use no pain, no intimidation and no startle stimuli. This isn’t a matter of taste: studies show that rewards work at least as well and protect your dog’s wellbeing and your relationship. In Germany, Austria and Switzerland, electric and prong collars are also banned in dog training.